Carla Greengrass Coaching
Purposeful Pivots | Life & Leadership Coach
MIDLIFE ISN'T A CRISIS. IT'S A CALL TO ACTION.
​​Move beyond the doubt, rediscover your power
and take bold action toward a life you choose – on purpose.
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Because this season isn’t about who you were. It’s about who you’re becoming.
When something goes wrong in life, just yell "PLOT TWIST!" and move on.
I first saw that line printed on a tea towel in a small gift shop. At first, I loved it as a funny refrain for when life's circumstances threw me for a loop. It has since evolved into more of a personal philosophy -- one that embraces, rather than fears, change.
Because let's face it...life is full of plot twists. And while we can’t always control what happens, we can choose how we respond.
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We are not just characters reacting to our life. We are the authors. We hold the pen. And at every crossroads, we get to decide what story we write next.
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That’s the essence of a Purposeful Pivot -- recognizing that change isn’t something happening to you, but something you can actively shape. As a Certified Professional Coach and Energy Leadership Index Master Practitioner, I help you take back the pen and start writing your most meaningful chapter yet.​​
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Your first chapters were written with borrowed ink -- ideas and values passed down or picked up along the way. Midlife is when you finally get to write with your own hand, using the wisdom you've earned to craft a story that feels like home.
You've done everything 'right,' so why doesn't it feel right?
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You’ve built the career. Met the milestones. Checked every box. But still, there’s a voice inside whispering, “There must be more.”
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You’re stuck in contemplation without action
Your days don’t reflect the woman you’ve become
You’ve outgrown your boundaries in the pursuit of success
You crave change, but fear guilt, failure, or the unknown
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This inner tension between achievement and fulfillment is where so many women find themselves in midlife. The imposter voice says, “Who are you to want more?”
But I’m here to help you quiet that voice and take aligned action -- on your terms.​ Because when your values and choices finally line up, you don’t just feel better -- you come alive.​​
A Purposeful Pivot is more than a fun alliteration. It’s how you move through life transitions with clarity, courage and intention.
My P.I.V.O.T. coaching approach goes deeper than just clarity. With proven mindset tools, strategic frameworks and deep inner work, I help you turn thought into action and possibility into purpose.
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Move from rumination to decisive action
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Realign your choices with your evolved values
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Design boundaries that protect what matters most
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Make bold, fulfilling pivots without starting from scratch​
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This isn't just what I do. It's who I am. -Carla
​The Pivot is personal.
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I’ve navigated enough plot twists to know that change isn’t something to fear -- it’s something to shape.
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Across three decades and multiple reinventions -- in career, geography and identity -- I’ve learned that fulfillment doesn’t come from following a prescribed path. It comes from aligning with who you really are and having the courage to make choices that reflect that truth.
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That’s what I help my clients do.
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I bring a blend of strategic insight, deep coaching expertise and lived experience to our work. Before becoming a coach, I spent years in public relations, award-winning sales leadership and entrepreneurship -- so I understand how to balance ambition with well-being, outer success with inner alignment.
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As an ICF-certified Core Energy Coach and Energy Leadership Index™ Master Practitioner, I combine mindset work with purposeful action to help you move beyond old patterns and into a version of your life that feels genuinely yours.
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Clients often tell me they feel calmer in my presence -- more grounded, more hopeful and more like themselves. I don’t have all the answers, but what I do have is the ability to reflect back your strength, challenge you lovingly and partner with you to create clarity, confidence and lasting change.
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I’m not here to tell you what to do (as much as you may want me to!) I’m here to help you remember who you are -- and to hold the vision for what’s possible.
It’s time to stop settling for what is and start exploring what could be.
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If you’re feeling the pull toward something more -- whether that be more meaning, more alignment or more freedom and self-acceptance -- you’re not alone. Let’s turn your “what ifs” into "Hell YES" with clear, inspired action that brings you more joy, fulfillment and momentum.
You really don’t need to tear it all down. You need a guide to help you pivot on purpose.
© Carla Greengrass